IM SOOMIN

Graphic designer

BX.WEB.UXUI.EDITORIAL.ILLUSTRATION

Hello, I’m graphic designer Soomin Lim. I majored in Media Design in college and worked as a visual designer for a lifestyle brand focused on children.
My main responsibilities included brand design and creating visual materials for both online and offline platforms. This encompassed tasks such as CI (Corporate Identity) and BI (Brand Identity) design, package design, and booth design for exhibitions. Additionally, I was heavily involved in crafting detailed pages for online platforms.

Since 2018, I transitioned to a role as a design consultant, where I gained experience in various brand renewal projects for different companies. Furthermore, I took on the role of a senior designer in planning and designing web and app services. Some notable companies I’ve worked with include Korean Air, Koryo Credit Information, and Sono Hotel & Resort Group.

Currently, I operate as a freelance designer, focusing on branding and creating visual materials essential for digital platforms.

If you have any questions or if there’s anything specific you’d like to discuss, feel free to let me know. I’m here to help! Thank you.

Experience

The Clockworks

Design Team / Senior Designer

2018.01 – 2023.03
Redesign and maintenance of ‘Bigture’ web/app services
Participation in the renewal and expansion project of Clockworks’ proprietary app service, ‘Bigture.’ Responsible for app (Android, iOS) and web (shopping mall) UX planning, as well as screen UI design. Main tasks included transitioning from the existing native app service to a web app, with a focus on improving the drawing tool. Software used: Adobe XD, Photoshop

    2020.08 – 2023.03
    Redesign of the DaeMyungSoNo Group website.
    Participation in the planning and screen UI design of the group’s
    30th-anniversary commemorative website renewal.

      2021.10 – 2022.02
      ‘Bigture’ brand goods design.
      Design and production of offline goods for Clockworks
      ‘proprietary kids’ drawing service, ‘Bigture.’

        2020.11 – 2020.12
        Korea Credit Information: 30th-anniversary brand redesign.
        Participation in CI design & manual guide creation, representative character design, and website layout design.

          2019.07 – 2020.05
          Korean Air: Online promotion detailed page design.
          Planning and design of monthly international event promotion detailed pages for Korean Air.

          Delicush

          Delicush Designer

          2014.10 – 2017.12
          Various Exhibition Booth Designs
          Participation in the planning and design of exhibition booths for design fairs and baby fairs held quarterly each year.

          2016.03 – 2017.09
          Noodle Play: BI & Package Design / SNS Instagram Content Design
          Designed the BI, package, and Brand Book for the toddler play cushion ‘Noodle Play.’ Planned and produced content for Instagram.

          2015.01 – 2015.03
          Delicush: CI Design Manual Design
          Joined as a founding member at the specialized toddler lifestyle startup ‘Delicush,’ responsible for CI, BI, and various print materials design.

          Education

          2007.03 – 2012.02
          Dongduk Women’s University (Seoul)
          Major in Media Design (Bachelor’s Degree)

          Skills

          Proficiently used at an expert level.